Meta and LinkedIn advertising that reaches your actual customers, not just impressions.
Most North East trade businesses see the majority of their website traffic arrive on mobile, yet most local sites are not built mobile-first. A mobile-first website combined with local SEO is one of the highest-impact changes most Newcastle businesses can make.
Newcastle's trade and services businesses increasingly win work through recommendations shared on Facebook and local community groups as much as through traditional advertising, yet most still treat social media as an occasional update rather than a genuine channel for enquiries. A council-documented rise in demand for local tradespeople in recent years shows how much of that search activity is happening online first. Paid social campaigns built around clear before-and-after proof of work and direct calls to action let Newcastle trade businesses reach people at the exact moment they are looking for help.
Word of mouth used to be the most powerful marketing in the world. One happy customer would tell three friends. Social media advertising is word of mouth at scale: except instead of telling three friends, one piece of well-placed content can reach three thousand people who look just like your best customers. The catch is that you have to earn the right to be there. Nobody forwards an advert. They share something that taught them something, made them laugh, or made them think. The skill is making content that does one of those things AND sells.
Retargeting is the mechanism that moves people from Consideration to Conversion. It shows ads to people who already know you, at the moment they are closest to deciding.
Newcastle's economy spans trade businesses, professional services, a significant university sector, and a growing tech community in the Ouseburn Valley. For trade businesses in particular, the shift to mobile search has been dramatic and the gap between businesses with mobile-optimised sites and those without is now directly visible in their enquiry volumes.
Paid social campaigns that target the right audience with creative that stops the scroll. Facebook, Instagram, and LinkedIn advertising managed end-to-end.
Audiences built from your actual customer data: demographics, interests, lookalikes from your best customers, and retargeting lists of people who have already visited your site. We target people likely to buy, not just people who loosely fit a category.
Ad creative that earns attention. Images, carousels, and short-form video scripts. We brief, produce, and test multiple variations. Most accounts run one creative for months without testing. We test systematically to find what actually converts.
Full Meta campaign management across feed, Stories, Reels, and Messenger. Every placement and bidding decision is made against your actual conversion data, not default settings.
LinkedIn lets you target by job title, seniority, company size, and industry. Higher cost per click than Meta, but for B2B businesses with high-value clients, the lead quality is in a different category. We manage the full setup and optimisation.
Ads shown to people who have already visited your site or engaged with your content. Retargeting consistently delivers the highest ROAS of any paid social format because the audience already knows who you are.
Cost per result, ROAS, reach, and frequency reported monthly with analysis of what is working and what we are changing. We do not dress up weak results with impressive-looking reach numbers.
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